Are Your Keywords Attracting The Right Audience?

Take this 3-step keyword audit.

 

 

The keywords on your site is a critical if you want to attract visitors.

Over 90% of people looking for something online start by typing keywords into a search engine like Google. And if the words they type match the ones on your web pages, YOUR site will show up in the results for those terms.

There’s no question that including keywords on your site will get you visitors…

… but using the right words in the right places will get you SALES!

Here’s three steps to turn your site into a keyword workhorse that brings you the people who want what YOU have!

Step 1: Get specific

The highest-converting keywords accurately describe what you sell — and they won’t necessarily be the ones that bring you the most traffic!

Let’s say you sell farm tractors. You include the general keyword "farming" on your homepage because farmers use tractors.

But people searching for "farming" could be looking for an endless number of things that have nothing to do with farm tractors! They could be searching for farm equipment, farm loans, or even information on fish farming!

For obvious reasons, "farm tractor" is a much better general term for your homepage… then you can get even more specific on your other pages.

For example, include the words that specifically describe the different types of tractors you sell (e.g., "back-hoe loaders," "compact farm tractors" or even "John Deere compact farm tractors").

Step 2: Put it in context

OK. So you’ve narrowed down your keywords so they describe exactly what you’re selling… Now it’s time to make sure you’ve put the right words on the right pages.

Forget your homepage for a minute. Make sure visitors who are searching for something specific go to a page where they find what they’re looking for… with no distractions. Create "landing pages" that focus on one set of related keywords.

You see, the search engines don’t just look for repeated keywords on a page when trying to decide what it’s all about. They also look at the context of the words around them!

Does each keyword appear on a page with relevant content?

You don’t want to feature the keyword "John Deere compact farm tractor" on a page that sells only bulldozers.

The search engines can also understand synonyms (other ways of saying the same thing). So don’t forget to include variations of your keyword as well.

For example, "small tractors for plowing" on a page optimized for the keyword "compact farm tractor" is totally acceptable — and will help catch people using those other search terms.

And most importantly, your visitors will be able to see at a glance that they’ve come to the right place to buy their next compact farm tractor.

Step 3: Be strategic

Now that you you’ve chosen the right words for the right pages, make sure you put them where the search engines expect to find them.

The search engines will look at a number of places first when trying to decide what your page is all about.

Find out exactly where these keyword hotspots are by reading our blog post.

Then make sure you put your keywords there!

Once you’ve put these three steps into action, you should start to see a serious boost in your conversions across the board… including those all-important sales!

Questions? Comments? Results?