Power Headlines To Increase Conversion

Professional copywriters know that All successful sales letters start the same way: with a compelling headline!

In fact, the headline is the most important element of your salesletter because it’s key to grabbing your readers’ attention — and keeping it! And you only have a matter of seconds to do this. If you don’t instantly excite, inspire and intrigue your audience, they’re unlikely to read on. So a headline can have a HUGE impact on sales.

But here’s a professional copywriting tip to help you grab your readers: Certain "power" words and phrases consistently outshine other words, and you can tailor these to the needs of your target audience — and have them scrambling to find out more!

When you sit down to write your next sales letter, try incorporating the following power words…

1. Do You Struggle With…
2. Discover…
3. The Untold Secrets to Making…
4. Who Else Wants to…
5. 10 Ways to…
6. Learn Exactly How…
7. 7 Amazing Strategies to…
8. Boost Your…
9. A Guide to…
10. Why Aren’t You…?
11. If You Had Just One Opportunity to…
12. If You Want to Learn How to…
13. 7 Sure-Fire Tips For…
14. How to Attract More…
15. Uncover…
16. How a "Regular Guy" from (Place)…
17. Want to…?
18. READ THIS: If You Are Truly Serious About…
19. Do You Wish There Was An Easier Way to…
20. Tips on…
21. 8 Deadly (Insert Topic) Sins…
22. Learn How to Start…
23. How to Make Your…
24. Are You At Risk of…?
25. 3 Direct Reasons Why You’ll Be Kicking Yourself if You Don’t…
26. Double Your…
27. More Tips to Improve…
28. Exposed for the First Time Ever…
29. Learn the Secrets to Becoming…
30. How to…
31. Instant Strategies Anyone Can Use to…
32. How to Find…
33. 5 Big Reasons to…
34. 10 Steps to…
35. Tired of…
36. Techniques That Enable You to…
37. Watch This "Shocking" Play-By-Play Underground Video…
38. 5 Action Ideas to Get…
39. Discover the "Insider" Strategies That…
40. How to Make a Life-Changing…
41. (Insert Topic): 3 Things You Must Know…
42. The 7 Secrets of…
43. Skyrocket Your…
44. The 5 Ugly Lies About…
45. Finally Revealed!
46. Uncover…
47. Get an Instant 20-50% Increase in…
48. Discover How We…
49. Proof That…
50. The Truth About…
51. How This Surprising Little Secret…
52. 10 Simple Steps to Catapult Your…
53. Discover How YOU Can…
54. How I (Insert Accomplishment) in Record Time…
55. Learn How to EXPLODE…
56. Three Quick-Start Tips to…
57. Discover the *Secret Formula*…

If you can attract the attention of your market with your headline, you give them a reason to keep reading the rest of your sales letter… all the way to the sale. But don’t take my word for it. Try them out for yourself, then test your response.

Increase Your Conversions Quickly and Easily

If you’re like me, you get really frustrated when you know a website has what you’re looking for… but you just can’t find it anywhere!

So you hit your "Back" button and go spend your money somewhere else.

To make sure YOUR business doesn’t make the same mistake, there’s one
quick and easy trick that can dramatically increase your conversions…

Add a search box to your site.

Your potential customers are WAY more likely to buy from you if they can easily search your site to find what they’re looking for.

 

MarketingSherpa’s eCommerce Benchmark Guide found that 43% of consumers
use internal website search boxes, if they’re available.

There are four important points to consider when you add a search box to your site:

1. How big is your search box? A bigger, more prominent search box is more likely to be used.

2. Where is your search box located? Don’t
make people search for your search box! Successful online businesses
like Amazon and eBay put their search boxes at the top of all their
pages.

3. Pay attention to the copy near your search box.
Make it obvious what your search box is for. A MarketingSherpa case
study showed it can be helpful to use the word "Find" on your search
box button, instead of "Go."

4. Make your search box stand out. Add a little color or a border around your search box to capture people’s attention.

It comes down to this:

If you make it easy for potential customers to find what they’re looking for, they’re more likely to buy from you.

A MarketingSherpa case study that followed these four points had the following results:

• 20% increase in conversions for people using site search box
• 84% increase in average revenue per customer using search
• 34% increase in overall conversion rate

Plus, a search box also gives you a gold mine of keyword research data.

You can use it to easily discover which problem statements your customers are
using to search for things they expect to find on your site.

This priceless data will give you ideas for product improvements, new
products, opt-in offers, and bonus items.

You can also use
these problem statements as keywords for your site — or in your PPC
ads and articles.

It’s easy to add a search box to your site. Two good options are Google’s Custom Search Engine and Yahoo! Search Builder.

 

Use Benefits To Increase Sales

When it comes to your website, the MOST important elements are the WORDS you use to sell your product.

People don’t come to a website looking for pretty pictures or funky design elements — they come looking for INFORMATION.

… That’s why you need to make sure to give them the information they need, in words that catch their attention and compel them to sign up for your opt-in offer or purchase your product.

Unfortunately, when it comes time to writing salescopy (the words on a sales site), so many website owners commit a FATAL mistake:

They focus on the features of their product or service — in other words, what it does, how it operates, or what it looks like.

However, good salescopy doesn’t focus on the features of the PRODUCT — it focuses on the USER, and how he or she will benefit from using the product.

The difference between a feature and a benefit is this:

A feature is something the product has or does, while a benefit is something it does for you.

A FEATURE is one of the components or functions of your product.

A BENEFIT is a way in which your product improves the life of the user.

… In other words, a benefit is an answer to the question, "What’s in it for ME?"

If that distinction is hard for you to grasp, just keep in mind that benefits are directly related to features. You can usually list all your features first and then go through your list and identify the corresponding benefits.

Here are some examples of features and their corresponding benefits:

• Feature: Deluxe Autowasher reduces use
• Benefit: You save money!

• Feature: You can wash, wax, and rinse with the same unit.
• Benefit: You save countless hours every month because it’s just so darned easy to use!

• Feature: Sturdy, polished stainless steel construction
• Benefit: Unit will last longer, so you’ll save $100s on replacement costs.

If you’re still having trouble distinguishing between the two, ask yourself this:

Did you buy a car with air conditioning just because it had air conditioning — or because it would keep you cool and comfortable on hot days?

Did you buy a minivan simply because it had anti-lock brakes and airbags — or because it was safer for you and your family?

Do see where I’m going with all this?

Benefits are not "quality and service" or "cheapest." They are the answer to "What’s in it for me?" or "Why should I keep reading?" or "How will buying this make MY life better?"

People don’t want shampoo — they want clean, great-looking hair. So shampoo companies have made their fortunes by stressing how their shampoo solves the problem of unmanageable hair, giving people shiny, healthy-looking locks.

By offering benefits instead of features, you will create a higher perceived value, which will translate into MORE SALES.

… And that’s a HUGE benefit for you!

 

The Winners of the BeBiz 28-day Challenge

We received hundreds of submissions for the contest… and we were blown away by the huge range of great niches BeBiz users have discovered!

Each winner receives a full mentoring package to help them continue to grow their new businesses.

Read on to see what three of our winners have to say and check out their sites.

 

Gregg Swanson of www.fitnessreviews.info

Gregg has worked in the fitness industry for a long time — and says most of the sites online are scams or worse… so he decided to provide a site for people looking for honest information.

Gregg used the BeBiz keyword research tool and discovered a ton of people looking for his idea and very few competing sites. He realized he’d found his niche!

"The BeBiz system is fantastic," says Gregg.

"I followed ALL the step by step instructions exactly, used all the tools and was able to put the site up in less than a week. Sure, there are other programs out there that promise all sorts of success the IMC and BeBiz delivered and delivered BIG TIME!

"I am so impressed with IMC; you all do a fantastic job in delivering real and useful information. You truly care about and support all you clients, no matter what stage of Internet marketing they are at. I very proud and excited to be associated with the IMC and looking forward to continuing our mutual beneficial relationship!"

 

Robert Evans of www.marine-fish-expert.com

Robert followed IMC’s advice and chose a niche based on one of his hobbies — and, after doing his keyword research with BeBiz, he discovered there wasn’t much information available on the Internet.

This made it an ideal niche market: a group of people searching for information on the Internet, but not finding many relevant results.

"My BeBiz experience has exceeded my expectations," says Robert. "The software is so simple to use — the way it breaks everything down so you do each section at a time. And the Internet Entrepreneur Club forum has been very helpful, and the support tickets I have sent have all been answered very quickly."

 

RK Castillo of www.definemypurpose.com

RK already had a product and was putting on seminars when he decided to tap into the power of the Internet to reach the masses. RK heard about the 28-day Challenge a week before the deadline… so he worked day and night to build his site, with fantastic results.

"Right now I’m on a huge learning curve because this is new to me but I plan on driving traffic to my website with PPC and working on the SEO bit," he says. "I’ve also been utilizing your amazing coaches in the Internet Entrepreneur Club. They are an incredible help!"

RK plans to put up two more sites in the coming months, while working on his existing site. "I’d just like to say thanks for spending the time and resources to create a program to help newbies like me create their first Internet business," says RK. "I don’t think I could have done it without you."

 

If you’re interested in getting the BeBiz advantage…

check out my new video here.

Eyes LEFT!

Good website design puts essential information where the eyeballs are.

This is an eyetracking heatmap which shows how much time readers have spent looking at any given spot on the web page. Red represents the most time and blue is the least.

Studies have shown over and over that readers on the Internet read the top few lines then scan down the left margin to find anything of interest. And even when they find it, they’ll concentrate on the text toward the left margin and read less of the text toward the right.

This left-margin pattern works for every separate element of a page, including copy, navigation, opt-in box… everything.

So there’s one simple design trick that will make it easy for your site visitors to cherry-pick the information they want — align left!

 

Line everything up so it looks like this:

Item one

This is item two

Number three item

Item four

Here’s item five

Usability guru Jakob Nielsen points out that left-justification makes it easy for the eye to scan down and land on the beginning of each line. Now try to read these columns:

Item one This is item two Number three item Item four Here’s item five

Item one This is item two Number three item Item four Here’s item five

 

What difference did you notice? Did you get bogged down in the first lines and then give up?

With both right and center justification, your eye has to keep moving to pick up the start of each line. That slows down reading considerably, and makes it much harder to find the bit of information you’re searching for. A lot of people just give up.

Nielsen also suggests that you use the most important words at the beginning (left) of the line, and don’t repeat the same words to start list items.

If you’re working with a designer, you may have to do a bit of arm-wrestling to get boring old left-justification throughout your site. Designers tend to pay attention to how things look rather than how they read.

But it’s a battle worth winning. Left-justification works — and isn’t that what good site design is all about?

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