Conversion Tip: The Squeaky Wheel Gets The Sale

If you’ve been an IMC Insider for any length of time, you know that your website copy is the BIGGEST force you have to turn visitors into sales.

So it’s well worth the time needed to create a compelling headline… establish your credibility… present your offer… and nail down all your salescopy essentials. But after doing all that work, many people overlook one simple, but powerful technique that can make or break a sale at the last critical moment:

Ask for the order! Ask for the order! And then ask for the order again!

This "squeaky wheel" of salescopy is also called a call to action… and adding one to your existing sales pages (or email promotions or PPC ads or opt-in offers), can have a HUGE affect on your conversions.

In fact, marketing gurus have proven time and time again that you will increase your sales by at least 80% simply by asking for the order.

(Click here to see how IMC mentor Cijaye used one to improve conversions 100%.)

There are a number of ways to ask for the order… and if you’ve been following our proven salescopy formula, then you’ve already accomplished some of them. Transferring ownership is part of it. Creating urgency is part of it.

But at the very end of your salescopy, it is extremely important that you flat-out ASK your potential customers to buy from you, and tell them how.

Here are a few examples of simple, but direct, ways of asking for the order:

• "Just click HERE to order NOW - Risk-free!"

• "To order your copy today, along with your 5 FREE bonuses, click here now!"

• "Click here now to take advantage of this limited time offer!"

In the moment of the "hard sell," you will want to restate the strongest benefits and main selling points of your product or service. Then clearly direct your reader to your order form.

Without this direct approach to asking your customers for the order… they won’t be given that final nudge they need to pull out their credit card and start purchasing!

So speak up! Ask for the order… and watch your conversions multiply!

On a Budget? 3 Ways to Build Your Business Website Yourself

Is fear preventing you from building your business website? Many people do freeze up at the thought of creating their own site — thinking you need to be a technical genius or the next Picasso. But in the online world, pretty and flashy websites are NOT necessarily the most effective.

Your site’s layout, web copy, and navigation structure has a much bigger impact on your sales. And in the early days of running your online business, you’ll want to retain full control over these elements so you can find the best combination.

So save yourself some time and money, and use one of these three ways to build your own highly profitable business website:

1. Learn HTML using free resource sites like Davesite.com. HTML is actually very straightforward and there are some great tutorials that can help you break it down. Many sites even offer free sample pages or templates you can add your own design elements to.

2. Use programs that do the coding for you. Software programs such as Dreamweaver or KompoZer let you design a site in a word-processing type interface, and automatically change it into HTML speak.

3. Use an "all-in-one" business builder. If you’d rather eat slugs than try your hand at anything technical, you may want to consider using a complete web-building package like BeBiz. These programs allow you to create your own design using point-and-click wizards and templates — with no need to know HTML at all. This is probably the fastest way to build a business website that’s professional and functional.

These are all great ways to build a website yourself. The option that’s best for you depends on how much time and energy you’re able to put into it, as well as the complexity of the site you need.

Being able to control the design and sales elements of your business site is well worth any extra effort… so you always have full control over your conversions and profits.

Quick Profit Boosters

My Advanced Mentoring Team is out there on the front lines every day testing new strategies and re-testing old ones.

This week they sent me some spectacular results for ideas that are so quick to implement I had to tell you about them right away.

 

Double your sales in a day

Mentor Cijaye Depardine says:

"I viewed my stats for the month — and recognized where my highest exiting pages were — and decided to analyze those pages.

"When I did, I found out that I was missing a call to action on them. So I put a product offer up (I know — it should be common sense…but hey — this is little stuff we tend to forget!).

"As a result I increased my sales by 100% per day. That was easy…

"… But how much money did I lose before I did that!"

 

Shoot your click-through rate up 30%

Search marketing expert Nicole Ephgrave did an experiment with a group of website owners who are already highly successful.

She says:

"Take a look at your title tag and meta description tag. How inviting are they?

They’re what people see when a search engine brings up your listing, like this:

If they’re boring, or they don’t tell the searcher they’ve found what they’re looking for… why would someone click through to your site?

In the test, everyone made their title and meta description tag more enticing…

… and BAM! "Everyone in the test received 30% higher click-through rate."

"Now before you go and uproot your tags, remember your title tag is one of your most important tags, so you still need to start it off with the main keyword phrase you are optimizing that page for. Same goes for your meta description tag."

Your title and meta description tags go in the <head> section of your HTML code.

 

Get 5-star feedback on eBay

Finally, Advanced eBay Mentor James Lewchuk was getting okay Detailed Seller Ratings for his eBay store… but okay doesn’t get you higher placement in eBay’s search results.

Detailed Seller Ratings are where buyers rate you out of 5 on your item description, communication, shipping time, and shipping & handling charges. eBay buyers often think that a 4 rating means "sure, no problem, the transaction went fine" and only superhuman efforts should get a 5.

Well, they’re wrong.

"No problems" should get a 5. And sellers can actually be penalized for getting ratings as high as 4.5.

So James started ASKING for top marks. He says:

"Since I started sending email encouraging my buyers to leave 5 stars, I‘ve got DSRs of 5/5/5/4.9 for the last 30 days."

With those Detailed Seller Ratings, he’ll get way better placement in the eBay search results. He’ll get some fee reductions as well.

And all he had to do was ask nicely.

 

Need More Opt-ins?

MarketingSherpa has a great case study today on increasing your site opt-ins.

The case study used a hover ad (unlike a pop-up, a hover box doesn’t get produced by another window being opened. Instead, the hover box is part of the actual Web page being viewed; it remains hidden for an amount of time to avert pop-up blockers.)

You can read the article here: How to Get 1000% Increase in Opt-ins - Test Results

 

 

If you want to try out hover ads on your site (plus get help with your challenges) we have an offer to get you started here.

As a member in our Internet Entrepreneur Club you get it free.

Persistence

"Persistence isn’t using the same tactics over and over….

 

Persistence is having the same goal over and over."

—Seth Godin

 

 enough said…

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