Derek Gehl's Weekly Internet Marketing Tips

Marketing In A Turbulent Economy

I’m not gonna sugar coat it… it’s looking pretty darn ugly out there! I’ll spare you a rehash of all the gory details — I’m sure you’re WELL aware of them already — but suffice to say that the stock market and economy took a pretty sound thrashing this week. And MANY people are worried. I’m seeing it in the emails I’ve been getting from nervous customers… and in the urgent phone calls I’m been receiving… and in the comments on my blog… There are a whole lot of people out there who are concerned about what the present economic climate will mean to their... 

Socialize Your Way To Online Success

And they’re off! The Republican and Democratic national conventions have just wrapped up, both parties have selected their candidates, and the 2008 U.S. election campaign switched into high gear. Wait… don’t leave! I promise I’m NOT going to talk politics! Well, not directly, anyway… See, as an Internet marketer, what REALLY interests me about this year’s election is the role the Internet is playing in helping to shape its outcome. Well, not the Internet, exactly. That’s been changing elections for a few years now, as dramatically as the introduction of television did back in the early 60s. No,... 

Your Online Business

The 3 Fastest Ways to Make Money Online

It takes time and planning to build and grow your own money-making business on the Internet. But if you want to make money online in a hurry, there are ways you can start padding your wallet quickly — and you don’t even need a product of your own to sell. You can make money online by… Selling and shipping products while someone else does all the work. In the Internet world, this is known as drop shipping. And it’s a great way to sell physical products without having to stock, ship, or fulfill orders.... 

When failure is not an option

The #1 reason people fail is they have no clear direction. They chase one idea after another, and they never see anything through to completion. You’ll NEVER achieve success if you spend your time going off in all directions, chasing every single opportunity that comes your way. On the other hand… if you set measurable goals with specific timelines for yourself –  you’ll achieve success faster than you would have thought possible. Here is my recipe for success, distilled into six simple steps.... 

Search Engine Marketing

SEO Whiteboard Series

Kevin Carr with our Search Marketing Lab, lets you know how to define the search terms for your website… Search Engine Synchronization Key Phrases     The slide Kevin references in this video:                   For more search help, check out our Search Marketing Lab  Read More →

Increase Click-throughs To Your Website By 30%

How would you like to increase click-throughs to your website by an easy 30%? By rewriting your title tag, you can. (Read the results of testing by our in-house SEO expert Nicole E. here.) Your title tag is simply the piece of HTML code that tells the search engines what your page is about… and it’s a piece of prime SEO real estate! Not only do the search engines use it to assign relevance to your... 

Search Engine Marketing 101: Get Maximum PPC Clicks

Are your pay-per-click (PPC) campaigns converting visitors into sales? If not, your ad copy could be attracting the wrong people… Use this quick search engine marketing checklist to see if you’re using your ad space to its full advantage: Does your ad title state the biggest benefit of your offer? Use the 25 characters you’re allowed in your title to highlight the biggest benefit...